Obtaining endorsement from other organisations, demonstrated by the presence of their logo, or kitemark, on your site, can be helpful, but it is not a requirement. The absence of a kitemark is not necessarily a sign of poor quality. Only a minority of sites apply for them.
Kitemarks can mean many different things. The criteria used to judge sites will vary between the endorsing organisations. The presence of such an award cannot be taken as a guarantee of the accuracy of the health information on the site.
Here are some examples of common kitemarks.
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