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Judge: web sites for health

Users could judge you by the amount and type of advertising you place on your site. The type of advertising could also suggest to users a possible bias in the information you provide, for example, if you advertised a pharmaceutical product or a health care product or service.

If you take advertising:

  • make sure the company and product are not incompatible with your organisation’s purpose;
  • keep it discrete;
  • make it obvious that adverts are adverts.

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