Judge: web sites for health

December 28, 2007 0 Comments

Writing for the Web is different to writing for a printed document. People scan Web pages quickly to obtain information, rather than settling down for a long read.

Information should be kept up to date:

  • include date written and date updated;
  • for information that does not change rapidly, include a regular review date, for example, yearly;
  • the home page must contain a last modified / updated date.

Information should be balanced:

  • discussing different sides of an issue;
  • not sensational;
  • with no extreme statements or extravagant claims.

Information should be simply and correctly written:

Information should be kept short:

  • keeping the amount of text on a Web page short;
  • using short, simple sentences;
  • using bullet points to break up the text, and show key points.

If you want to make larger documents available, e.g. newsletters, leaflets, annual reports, put them in PDF or word-processed format with a link to the document from the Web site.

Some organisations give guidance on how to produce readable, accessible information, for example:

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