Judge: web sites for health
Users could judge you by the amount and type of advertising you place on your site. The type of advertising could also suggest to users a possible bias in the information you provide, for example, if you advertised a pharmaceutical product or a health care product or service.
If you take advertising:
- make sure the company and product are not incompatible with your organisation’s purpose;
- keep it discrete;
- make it obvious that adverts are adverts.
< previous page: kitemarks | next page: interactive >